Before you start designing a business card or picking colors for your letterhead, you need a logo. Your logo is the most important design element because it is the basis for all your other materials: stationery, packaging, promotional materials and signage.

Here are 4 tips to consider when designing the logo for your brand or business:

        1. Keep it simple

Keeping it simple is one of the best pieces of advice when it comes to logo design. Think of where your logo will appear: business cards, brochures, websites, apps, mobile devices, vehicles, embroidered on fabric, etc. The simpler the logo, the more likely it is to suit all environments, and the easier it is to be remembered and visualized. Your logo needs to look good on a wide range of media, and might need to appeal to a broad audience.

        2. Color is key

When taking the brand’s personality into account, you have to think about every aspect of the image. Think about the message your company needs to convey. Every color has a different implication - don't fall into the trap of conveying the wrong message.Take the time to understand the psychology of colors and apply the principles accordingly to your brand.

        3. Know What it Means

Every logo has a story to tell. One thing to keep in mind is that your logo and brand must be designed to reach a specific audience. It’s nice when a logo has a deeper meaning, but don’t get stuck making a logo whose meaning is so deep and complex that no one gets it. A logo should be quickly understood, clever and welcoming to your potential client. Also, it should be memorable.

        4. Timelessness

Every businessman wants to run a business that stands the test of time. In the same way, you should look at your logo’s durability and longevity. Even the most successful brands update their logo every 15 years or so, but in most cases, the changes will be subtle in nature. Very seldom will they take on a radical redesign. For small businesses, it may not be the end of the world if you decide to change your logo after even a few years, depending on what happens with your company. However, it’s always nice when a logo design is able to stand the test of time.

Your logo is an integral part of your brand, and therefore it is absolutely worth the time and effort to make it perfect. As we said, it needs to stand out, be memorable, and fit your brand and audience at the same time. While this might seem simple, it commands some thought. Our 4 tips will definitely help make your logo design easier and more effective! Stay tuned for more tips and news.