Coming up with creative marketing strategies can be tough sometimes. However, there are various ways to boost your brand and get the word out there. One of them would be to make use of stickers and labels for your advertising and marketing initiatives. Not many are aware of how important advertising stickers are for businesses. Little did they know it could be a huge game-changer for any kind of marketing campaign. 

Curious to know more about sticker marketing and advertising labels? Read on to find out everything you need to know in order to grow your brand! 

The Influence of Stickers and Labels in Marketing Campaigns

So, what are some of the reasons why sticker marketing or advertising labels work for businesses? Let us explain to you for a better understanding. Who knows, these reasons might just inspire you to kickstart your next marketing campaign! Here are the impacts of having the right stickers and labels when it comes to advertising and marketing your brand: 

1. Increasing Brand Visibility and Recognition

The best way to get the word out there about your brand would be to make use of stickers and labels. They are a great way for others to find out about your product or brand, especially if you include your brand colour and logo. 

2. Enhance Product Packaging

Plain packaging can be boring and unattractive. Using stickers and labels can enhance the overall visual aspect of the product and make it look more appealing. Besides the physical outlook, stickers and labels can also be used to display the product information or any other key highlights of the product that you wish your customers should know. 

3. Customization for Target Audiences

If you have a specific target audience in mind, then it will be much easier to attract them with stickers and labels. Through customised designs, you’ll be able to foster and build a close relationship with your customers. 

4. Interactive Marketing with QR Codes

These days, many companies are making use of QR Codes for all kinds of purposes. If you were to print QR codes with stickers and labels customers can easily access information about your product or brand. 

5. Promotional Campaigns and Events

Planning a giveaway or a special event? You will find stickers or labels useful as they can enhance your overall marketing strategy by making your campaign or event more fun and engaging. 

6. Low-Cost Marketing Strategy

When you compare sticker marketing with other forms of marketing, it’s one of the most cost-effective strategies around. It doesn’t cost a bomb to print out stickers and labels. Besides, the return on investment is much greater than the initial cost. 

Best Advertising Stickers & Labels 

1. Die cut sticker

Instead of the usual square, round or rectangular shape stickers, die-cut stickers come in unique shapes and sizes. Those who prefer more creativity would benefit the most from die-cut stickers.

2. Silver sticker

Silver stickers are great for a more professional, sleek look. You can even choose the type of material for your silver stickers, such as mirror coat stickers and simili stickers. These stickers can also be used indoors or outdoors, which is why it’s one of the best advertising stickers for businesses which requires both settings. 

3. Multi-design sticker

Can’t decide on just one design? With our multi-design sticker options, you can choose between various shapes, sizes and colours - all in one sticker sheet! These would be great as promotional stickers for businesses that don’t have custom packaging. 

4. Kraft sticker (eco option)

Are you more of an eco-friendly person who cares about the environment? Instead of the usual sticker materials, you can opt for our kraft stickers made of recyclable materials. This is also a great option for companies that are big on using only eco-friendly products. 

5. Holographic sticker

For something more futuristic, consider going for holographic stickers that offer a unique aesthetic look for your product or brand. It also makes them stand out as holographic stickers aren’t common. 

6. Sticker sheet

If you prefer the traditional stickers, it won’t go wrong for your product or brand. Sometimes, keeping things simple and minimal does wonders for your branding and advertising efforts. Plus, they are generally more affordable too.

Get your stickers and labels with Gogoprint! 

If you own a business and wish to implement sticker marketing and advertising labels as your strategy, a printing service company like Gogoprint can meet your every need! For many years, Gogoprint has been printing promotional and advertising stickers for businesses, making many customers happy. Contact us today!