Companies distributing promotional products as a value-adding strategy is something that has been a constant throughout the years. Corporate gift-giving is a strategy in which companies can market their brand to the consumer. However, when it comes to selecting the perfect promotional product, they tend to be ones that consumers can find useful in their everyday life. Personalized drinkware being a popular choice.

The effectiveness of the distribution of corporate gifts lies in the fact that it strengthens the bonds between the company and the receiver of the gift, whether it is the employees, customers, or partners.

Here are 4 Strategies to Distribute Personalized Drinkware Effectively:

1). Promotional Actions

With the concept of distributing corporate gifts being around for so long, companies have to be able to find a way in which they can step outside the box. Promotional Drinkware is a great way in which companies can market their brand or campaign, they can also be promoted to be used alongside other actions.

Companies can create a promotional action campaign by pairing the customized drinkware with the product they are selling. An example of this would be if a business that is a producer of coffee were to distribute the drinkware. The choice of promotional product they are distributing helps complement the product they are selling.

You could even take this a step further by pairing the promotional item indirectly with the product you are selling. An instance would be if a bookstore were to distribute the mugs to demonstrate how readers tend to drink coffee whilst reading.

2). Distribute more gifts to consumers

The strategy in distributing an abundance of gifts to the customers is mainly to retain them and stay memorable. The custom drinkware that you distribute should represent your company and its campaign.

The bottles that you are distributing are going to be used and seen daily as they fit right into your home decor. As a business when designing the drinkware you should always keep your customer's satisfaction in mind.

3). Promoting Partnerships

When two companies merge or form partnerships there are always announcements and events in which gifts are distributed around to employees of both companies to create a form of promotion of the partner.

Drinkware has been one of the most famed gifts for this situation. The businesses would tend to create an image demonstrating the partnership by having the two logos merge.

4). Employee Gifts

The biggest bond a company has is between them and their employees. Therefore the distribution of corporate gifts can create a positive interaction.

Hence offering personalized drinkware with creative designs such as words of encouragement or affirmations can not only demonstrate that the company cares about its employees but can also motivate the employees to work even harder.

Gogoprint has generated numerous materials to help you on the journey. Check out more information in our blog to learn more about the strategy of gift-giving.

Looking to print personalized drinkware? Request a mock up. Not quite sure which product to choose? Order a sample now to see how it looks and feels like in person. Once you are ready all you have to do is send up your logo and we will take care of preparing your AW and file. Below are some examples of some of our previous printed drinkwares.

If you need help with promotional products, contact us on line @gogoprintthailand or scan the QR code below